It is increasingly recognised that environmental problems are largely due to the behaviour of individual consumers and that one way of tackling those problems therefore concists of a change in behaviour. A good diagnosis based on a clear model is indespensible for an effective change in behaviour. For this reason the SCP has developed a conceptual model entitled Determinants of environmentally-relevant consumer behaviour (Dutch abbreviation DMCG). This is a diagnostic model for the systematic analysis of relevant factors determining environmental behaviour. The diagnosis related not just to the current situation but also to the historical developments that have led up to that situation as well as expectations concerning future developments in behaviour. A detailed diagnosis of this kind provides insight into the way in which environmentally behaviour can be influenced: policy instruments will be more effective and efficient the more they are geared to significant determinants of behaviour. (Author/publisher)
Samenvatting