The establishment of formal and informal car pooling schemes, often operated by employers, is described. The economic benefits to individuals and to businesses, financing of schemes, establishment as part of travel plans, marketing and promotion, incentives such as preferential parking, and schemes operating across more than one employer are described. The car-sharing club is usually set up by or for a community group with membership fees charged. Tariff structures for use of the cars are discussed. The benefits for individuals, communities and other transport users are outlined. Car clubs in workplaces, rural areas, car-free housing developments, socially excluded areas and further education establishments are described. Creating a successful car club involves a committed coordinator, a stong brand and marketing campaign, a critical mass of initial users, dedicated parking spaces, financing, partnerships with other organisations, and an adequate supply of vehicles. Ways that local authorities, service providers, the car industry and public transport operators can increase the viability of car clubs are outlined.
Samenvatting