Personal Travel Planning (PTP) encourages people to make more sustainable travel choices. Provision of information, incentives and motivation directly to individuals helps them to voluntarily make more informed travel choices. PTP forms an important part of UK policy. This guide is based upon research which examined the characteristics of 15 recent PTP projects providing the very latest understanding of voluntary travel behaviour change programmes. It relates solely to residential PTP, engaging directly with households across a broad geographic area. The guide aims to help practitioners to develop a PTP programme in their area, enabling them to understand the process in more detail, and to learn how effective PTP can best be delivered. It presents a generic process independent of commercial interests and it is supported by an online resource library. Also included in the overview are a historical background, a summary of a typical project, the UK experience of PTP, an examination of its effectiveness in reducing car travel, the pre-requisite conditions for a successful project, and a summary of all the key components of the process. The guide goes on to cover planning, the pre-intervention stage, the contact and advice stage, and project evaluation. (Author/publisher)
Samenvatting