Marketing bicycle helmets by campaigns in cooperation between national and local authorities in Denmark.

Auteur(s)
Christensen, L.
Jaar
Samenvatting

The Danish Road Safety Council ran its first bicycle helmet campaign in 1990 and because of its success further campaigns have followed each year. These campaigns are described and in particular the effect on each target group. Strategies for campaigns up to the year 2000 are discussed. These will be targeted at adults but with the effects on teenagers particularly in mind. Details are given of competitions included in the the campaigns.

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Publicatie

Bibliotheeknummer
C 8944 (In: C 8934) /83 / IRRD 889237
Uitgave

In: Marketing traffic safety : proceedings of the VIth world congres of the International Road Safety Organisation PRI, in co-operation with the South African Department of Transport, Cape Town, South Africa, 3-6 October 1994, p. 180-185

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