Marketing traffic safety : proceedings of the VIth world congres of the International Road Safety Organisation PRI, in co-operation with the South African Department of Transport, Cape Town, South Africa, 3-6 October 1994.

Papers presented at the Seminar, which evaluated ways of promoting road measures, were grouped into the following themes: (1) Social marketing of traffic safety; (2) The role of authorities and associations; (3) The marketing of safety services to road users; (4) The use of safety services: education and campaigns; and, (5) Role of commercial organisations: supporting traffic safety work. For details of papers see C 8935 - C 8957.