Click it or Ticket (CIOT) is an intense, short duration, safety belt paid advertising and high visibility enforcement program. The CIOT May 2003 Mobilisation involved nearly $25 million dollars of purchased media. Law enforcement agencies in 44 of 45 states reported issuing more than 500,000 belt use citations during a two-week period beginning on May 19th and ending on June 1st. June, 2003 observations as compared with 2002 indicated increased belt use among front seat occupants of passenger vehicles in 40 states and the District of Columbia. The National Occupant Protection Use Survey (NOPUS) recorded the national usage rate at 79 percent, a 4 percentage point increase over 2002. National telephone surveys conducted just before and just after the May campaign indicated substantial increases in the number of drivers who had recently seen or heard of police enforcement of belt use and thought that police are writing more tickets. It was concluded that a highly publicised national program of belt use enforcement can increase the number of people who buckle up. (Author/publisher)
Samenvatting