A meta-analysis of fear appeals : implications for effective public health campaigns.

Auteur(s)
Witte, K. & Allen, M.
Jaar
Samenvatting

The fear appeal literature is examined in a comprehensive synthesis using meta-analytical techniques. The meta-analysis suggests that strong fear appeals produce high levels of perceived severity and susceptibility, and are more persuasive than low or weak fear appeals. The results also indicate that fear appeals motivate adaptive danger control actions such as message acceptance and maladaptive fear control actions such as defensive avoidance or reactance. It appears that strong fear appeals and high-efficacy messages produce the greatest behavior change, whereas strong fear appeals with low-efficacy messages produce the greatest levels of defensive responses. Future directions and practical implications are provided. (Author/publisher)

Publicatie aanvragen

3 + 6 =
Los deze eenvoudige rekenoefening op en voer het resultaat in. Bijvoorbeeld: voor 1+3, voer 4 in.

Publicatie

Bibliotheeknummer
20060369 ST [electronic version only]
Uitgave

Health Education & Behavior, Vol. 27 (2000), No. 5 (October), p. 591-615, 150 ref.

Onze collectie

Deze publicatie behoort tot de overige publicaties die we naast de SWOV-publicaties in onze collectie hebben.