In the Netherlands the Ministry of Transport together with the Ministry of Environment initiated the ECO-DRIVING programme 'Het Nieuwe Rijden'.The programme is implemented by SenterNovem, an agency of the Ministry of Economic Affairs, in co-operation with a large number of consumer and retail organisations. The programme's main objective is to reduce CO2 emissions orroad traffic by employing activities that inform,stimulate and teach current and future drivers a sustainable driving style.In the past three yearsSenterNovem has evaluated the environmental impacts of the programme and projects.A monitoring method was developed and applied for the yearly assessment and quantification of environmental impacts regarding the reductionof CO2 emissions.In applying a monitoring methodology and performing intervention analyses policy makers can get a pretty clear image of the cost-effectiveness of the programme.It appears to be possible to monitor and evaluate programmes that aim at changing consumers' behaviour.By systematically assessing programme resources, activities and objectives interventions can be evaluated and adjusted periodically.As many factors are involved inbehavioural changes, it can be difficult to determine these actual results from programme activities.The experiences with monitoring and evaluationof behavioural programmes in the Netherlands can be used for behavioural programmes in other countries as well.For the covering entry of this conference please see ITRD E132365.
Samenvatting