TravelSmart is a Victorian state government travel behaviour change program. It is voluntary and has three broad program streams covering schools, workplaces and communities. It has developed and implemented a variety of approaches across the three streams. In 2002-03, TravelSmart tested new travel behaviour change methodologies for students at the Clayton campus of Monash University. This involved developing and delivering packs of tailored information and incentives. This paper outlines the development of the intervention against the historical background of traditional travel behaviour change interventions, primarily in the United States and Europe. It discusses problems faced during the intervention and provides results which saw increases in the use of cycling and public transport by students and a decline in the percentage of students driving alone to campus. (a) For the covering entry of this conference, please see ITRD abstract no. E210413.
Samenvatting