Samenvatting
A pragmatic perception survey of 271 motorists in Plymouth is used to explore variations in the willingness to pay for varying levels of road tolls and their behavioural impact on car trips into the city. Frequently stated components of utility, revealed as beliefs associated with such trips, included convenience and time, with expense, comfort and reliablity less so, and safety, image and pollution least stated. Studies of the beliefs and utilities of consumers of roadspace are essential if tolls are to be optimised. (A)