On december 11, 1988, the new york city transit authority openedthe archer avenue rapid transit line in jamaica, queens. Along withthis subway extension, bus routes from southeastern queens were rerouted to serve the new rapid transit line. The planning process and ultimate bus service plan for archer avenue are described. Elements of the marketing effort are presented, and the actual operation of the bus routes in the first 6 months following the change is analyzed. The conclusions address factors that either contributed to, or detracted from, the overall success of this project. Negative factors included legal issues with the jamaica chamber of commerce and delaysin construction of the bus canopy at archer avenue. Factors contributing to the success of the project were innovations in providing limited-stop bus service in the merrick boulevard corridor, establishment of convenient intermodal transfer facilities, and aggressive marketing of service changes. This paper appears in transportation research record no. 1266, Urban public transportation research 1990.
Samenvatting