Samenvatting
This paper examines the policies and personal actions that might attract motorists out of their cars onto the alternatives for short trips. The analysis is based on the results of surveys carried out on a project for the UK Department of the Environment, Transport and the Regions. The various events that car drivers say could attract them to an alternative are examined. The actions associated with each of the alternatives to the car are identified. According to the respondents, the most significant action to reduce the number of car trips would be to improve public transport. The potential impact of the implementation of all the actions identified on the number of short car trips nationally is calculated. (Author/publisher)