While considerable resources have been expended in attempting to educate the public about the concept of a standard drink and how to count standard drinks (which have limited validity), many drivers are still unsure whether their BAC is under the legal limit or not. Improving drivers' ability to estimate their BAC as a basis for deciding whether or not to drive has potential for further reducing the incidence of drink driving, and thus, road trauma. Public breath testing equipment in licensed premises provides one source of this information. Two studies were conducted which interviewed drinkers in licensed premises. The first estimated the benefit-cost ratios needed to decide whether public breath testing should be promoted as a road safety initiative and to what extent. The second study aimed to determine: (1) whether any promotional acitivity or combination of activites will result in 10% or more of drivers with BAC greater than 0.05% testing themselves; (2) the relative effectiveness of different promotional activities; and (3) the commercial viability of breath test machines charging 20 cents, $1 or $2. (A)
Samenvatting