Practical measures to increase transit advertising revenues.

TCRP Report 133: Practical Measures to Increase Transit Advertising Revenues provides strategies to significantly increase transit’s share of total advertising expenditures. The report describes advertising decision makers’ perceptions about transit advertising products (current and future products) and includes a strategic responsive communications plan and recommendations to improve those perceptions and increase transit revenue. This report will be helpful to transit agencies, transit marketers, transit advertising sales organizations, media planners, media buyers, and advertisers. (Author/publisher)