Preventing death and injury on the world's roads.

The problem of deaths and injury as a result of road crashes is now acknowledged to be a global phenomenon with authorities in virtually all countries concerned about the growth in the number of people killed and seriously injured on their roads. The World Health Organization has declared that its annual World Health Day in 2004 will have the theme `Safe Roads', and several organizations, including the World Bank and the Global Road Safety Partnership, are supporting this initiative to raise the profile of road safety in the public and political minds. (Author/publisher)