This paper reports a survey in Switzerland to determine what influences the use or non-use of bicycle helmets. Subjects were divided into groups of wearers and non-wearers, and comparisons made showing differences in terms of socio-demography, bicycle riding behaviour and psychology. Those wearing helmets rejected the assertion that helmets restrict freedom and look unattractive, perceive their injury risk as high, use a sporting bicycle or cycle for health reasons. Variables which had no influence on wearing behaviour included sex, purpose of journey, perceived benefit of helmet use, social norms and possible legislation. The authors discuss the implications of these results for future promotional campaigns. For the covering abstract see ITRD E113725 (C 22328 CD-ROM).
Samenvatting