Samenvatting
Personal interviews with a national sample of new-car owners or prospective car buyers found that 90% were "somewhat" (39%) or "very" (51%) interested in the crash-worthiness ratings of new cars. When respondents were asked to choose one from a set of 32 hypothetical new cars, described in terms of 10 characteristics, car make was the characteristic that influenced choice the most, followed by price and gas mileage.