Samenvatting
The NCHRP consultants, a team of experts in the fields of public affairs, public relations, and transportation planning, have developed a program that offers all those involved with transportation related public outreach a foundation course in the strategies, tactics, and tools needed to develop and implement successful public outreach campaigns. This handbook is organised in four chapters: (1) Strategic marketing planning guide; (2) Prototype scenarios; (3) Toolbox; (4) Guide to developing campaigns.