Transportation providers have used several strategies to encourage ridesharing. A new approach is described that involves convincing employer chief executive officers to provide employees with rideshare incentives. In Seattle the Commuter Challenge program has asked employers to "Take the Challenge", become Pacesetters, and develop rideshare programs for their employees. In addition, this program has provided a forum in which transportation providers and employers have been able to discuss transportation issues. The program is composed of representatives from transportation providers who work side by side with the Economic Development Council of King County (EDC), which represents over 800 businesses. Since the beginning of the program in 1989, 98 major employers representing over 270, 000 employees inthe Seattle area have become Pacesetters. Four forums have been held to discuss transportation issues with employers. (A)
Samenvatting