The successful development of sustainable transport solutions requires that environmental problems and their causes are recognised, that sufficient funding is provided to solve these problems and that solutions are then adopted and widely implemented. However public relations strategies and techniques can interfere with these requirements and therefore impede the development and implementation of these solutions. Public relations strategies are often used to hide or downplay environmental problems such as global warming, to confuse the cause of the problems and downplay the problems caused by motor vehicles, and to provide perceptual rather than real solutions to environmental problems. They encourage a minimal response and avoid the paradigm changes necessary for transport innovations. (a) For the covering entry of this conference, please see ITRD abstract no. E212706.
Samenvatting