Passengers distinguished In this paper it is assumed that professional marketing in public transport is absent. A main cause for this absence is the lack of knowledge about different traveller groups. To get a clear insight into this matter in the future it is necessary to distinguish between travellers which are capable or willing to choose among different modes and travellers which are not. The first group is the most important for increasing the use of public transport. By further analysis of existing research data the quest for the critical consumer is started. From this research it can be concluded that important differences among these groups exist. At the end of this paper some recommendations for research are made. (Author/publisher)
Samenvatting