This research examined self-reported experiences that had led drivers to decide to stop speeding, and to actually stop speeding for a month or more. It is suggested that deterrents that lead to actual cessation of speeding are more powerful than those that merely lead to intentions to stop. A population-representative survey of 800 drivers was conducted, which showed that direct experiences of detection or crashing were comparatively more likely to lead to cessation than were near-miss experiences, which led to proportionally more intentions to stop speeding. The experience of a peer being detected or having been personally exposed to an electronic media commercial was also shown to be a powerful deterrent. Strengths and weaknesses of the methodology are discussed, and proposals for future anti-speeding countermeasures and research are outlined. (a).
Samenvatting