The objectives of this study were to: a) increase the understanding of peoples' perception of risk and their attitudes as road users; b) identify the reasons underlying what determines whether a road safety measure is acceptable or not; and c) suggest ways of changing attitudes to risk taking. Linked surveys were undertaken over a 2 year period using a sample of participants living on or near a 23 mile route. The route chosen included a wide range of traffic conditions. Common sites along the route were used for risk rating in three separate ways: a) by drivers on the road; b) by pedestrians from the roadside; and c) by a wide range of participants viewing videos. Participants were divided by age and gender to form 12 groups. Accidents statistics were also obtained. The results are presented in some detail.
Samenvatting