It is common knowledge that communicating knowledge, influencing attitudes and changing behaviour is best achieved by utilizing several communication channels and levels at the same time. For this reason, road safety efforts employ various forms and levels of address, for instance, by means of road safety campaigns and driver education. Seemingly not closely related, both areas generally exist side by side although a reinforcement of effects, among other things through repetition and recognition, might be expected from the linkage of both areas. Based on the information campaign "Child and Traffic" approaches to the possible linkage of road safety campaigns and driving school education are pointed out. Further education are pointed out. Further possibilities are discussed based on the themes of other road safety efforts. (A)
Samenvatting