This report examines the most salient features regarding the effective design of road safety campaigns and the methods by which they are evaluated. An account of the various types of campaigns with some form of scientific evaluation is given in chapter II. Various problems associated with the scientific evaluation of safety campaigns are discussed in chapter III. Laboratory investigations are summarised in chapters IV and V, with particular emphasis on pre-testing of certain campaign components. In chapter VI, theories of accident causation that depend upon the human factor are discussed; these would form a valid basis for promoting research on improved safety campaigns. Finally, chapters VII, VIII and IX contain the conclusions on and recommendations for the effective design of campaigns and methods of evaluating their effectiveness, as well as the group' s proposals for future action and research. It is concluded that all major safety campaigns should be pre-tested and should be accompanied by appropriate scientific research. (A).
Samenvatting