This booklet is an abridged version of the CAST Manual for Designing, Implementing, and Evaluating Road Safety Communication Campaigns. Campaigns and Awareness-Raising Strategies in Traffic Safety (CAST) is a targeted research project supported by the European Commission. It was set up to meet the Commission's need to enhance traffic safety by means of more effective road safety campaigns. The CAST project, which ran from 2006 to 2009 focused on the development of three tools aiming to provide practical help for campaign practitioners. Together the tools represent clear instructions in the design and evaluation of road safety campaigns. The CAST project was carried out by a consortium of 19 partners and coordinated by the Belgian Road Safety Institute (IBSR-BIW). It included all of the major European organisations with skills and experience in the area of road safety campaigns, and as such brings together expertise from across the EU. (Author/publisher)
Samenvatting