The aim of this paper is to present an overview of the community education campaigns on speeding, implemented in Western Australia by Transport's Office of Road Safety, on behalf of the Road Safety Council. Each campaign utilised a range of media and promotional tools, as well as involving key stakeholders. The speeding campaigns under analysis have been running since February 1998, with the most recent campaign airing January to March 2001. The paper covers the campaign development process, implementation and evaluation. Data from the evaluations conducted since February 1998 right through to the most recent campaign will highlight trends in attitudes, knowledge, beliefs, behaviours and behavioural intentions in relation to speeding. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E206263.
Samenvatting