Samenvatting
The road accident problem is enumerated and the drink and driving publicity campaign of 1964 and 1967 are outlined. The first three years (1968-1970) of a sustained road safety campaign are described and evaluated. The planning, design and operation of three campaigns are given in detail. It is discussed whether publicity can achieve results measurable in terms of casualties saved and cost benefit. It shows that it can and sets out the methods of the measurement used and the results.