In search of the public transport users : towards public transportation potential maps. Targeted at practitioners, this paper reports the results of a simple approach to identifying potential customers of public transport using GIS-based public transport potential maps. These maps allow one to locate the most likely customers of public transport. Using these maps, public transport companies can optimise their available budget for marketing their services. Also urban planners can benefit of this approach. The approach is illustrated in the City of Roermond, the Netherlands. A basic logistic regression model is estimated with data of a limited amount of postal code areas. In addition, the model is used to predict the public transport potential for all postal code areas. The predicted potentials are compared with the current public transport system of Roermond. (Author/publisher)
Samenvatting