Samenvatting
The problem of road traffic accidents in the Australian State of Victoria is described and details given of an extensive road safety marketing exercise which involved the Victoria Police and joint venture partners VicRoads (the State road authority) and the Transport Accident Commission. This involved checking the speed of 66% of Victoria's vehicles and breath testing 80,000 drivers each month. An education programme was also used, graphically depicting the effects of speed. Aspects considered in the development of the strategy included driver perception, image processing, traffic cameras and penalties. The results of the campaign show a reduction in the incidence of speeding from 23% to 3.5% over 5 years.