A comprehensive description of the Smart Card project known as Tripperpas in the Dutch municipality of Groningen is provided including an up-to-date account of the latest developments in the project on the basis of recent traffic results as well as findings from the second set of after studies undertaken in September 2001. The paper describes the results of the interviews with the operating staff of Arriva, the outcomes of the questionnaire surveys on consumer satisfaction and the findings based on a series of interviews and group discussions with existing and potential Tripperpas users. The research studies have provided useful guidance to refine the marketing strategy and to improve the services provided. The importance of Smart Card technology is reflected by initiatives taken in other cities and regions of the Netherlands. The paper describes several other smart card projects and draws lessons learnt which will benefit the development of a nationwide electronic ticketing system in the Netherlands. For the covering abstract see ITRD E124693.
Samenvatting