Samenvatting
Automobile safety became an issue of increased public concern during the 1960s. These concerns were institutionalised in the creation of a national regulatory administration charged with overseeing automobile safety. This article examines the impact of the National Highway Traffic Safety Administration's 1979 mandated federal automobile crash testing program (FMVSS 208) on the content of automakers' advertising. Automakers' advertisements were not directly responsive to mandated safety testing, though references to safety features increased. (Author/publisher)