Subliminal advertising and the perpetual popularity of playing to people's paranoia.

Auteur(s)
Broyles, S.J.
Jaar
Samenvatting

Every 20 years, subliminal advertising pops back into popular culture. This paper reviews nearly 50 years of research on subliminal advertising and comments specifically about Bullock’s more recent publication. The literature repeatedly shows that most effects are only obtained in highly artificial situations, and no research has shown an effect that changed attitudes or impacted purchasing behavior. (Author/publisher)

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Publicatie

Bibliotheeknummer
20101360 ST [electronic version only]
Uitgave

Journal of Consumer Affairs, Vol. 40 (2006), No. 2 (Winter), p. 392-406, ref.

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