The Sunday Saver and the seniors Sunday Pass: growing public transport patronage at reasonable cost.

The Victorian Government has implemented two innovative ticket initiatives to boost public transport patronage on Sundays the $2.50 Sunday Saver and the free Seniors Sunday Pass. These initiatives have met their objectives of dramatically increasing patronage at very low cost, and increasing the utilisation of spare capacity on the network. These initiatives have demonstrated that changes to ticketing and fares at off-peak times can quickly and cheaply deliver significant patronage increases. Discounts at off-peak times where surplus capacity is available represent one of the most cost effective methods available to Governments to boost patronage and provide a community benefit. (a) For the covering entry of this conference, please see ITRD abstract no. E216058.