Toepassing van voorlichtingstechnieken. Eerste deelrapport: Formulering theoretische richtlijnen.

The primary aim of a traffic safety campaign should be to influence the traffic behaviour. All other aims are of secondary importance and should be considered as such in the set-up and evaluation of the campaigns. An approach is made of the development of a fundamental knowledge bank on methods and techniques from which an as great as possible effect can be expected in traffic safety information.