Top line summary of young drivers focus group research on attitudes to driving and insurance.

Auteur(s)
Aegis Media Research
Jaar
Samenvatting

At an insurance summit with the industry in May 2012, Justine Greening, the previous Secretary of State for Transport and insurance providers discussed a range of initiatives to help explore reducing the cost of motoring insurance for young drivers. One included engaging with young people and parents to understand what they think of a range of policy and marketing interventions designed to reduce their road risk and insurance premiums. Following the Summit, the Department for Transport commissioned independent researchers at Aegis Media to undertake focus group research among young people and parents with the following objectives: The objectives were - Understand attitudes to learning to drive; holding a licence and about the insurance market; and - Explore views on black box technology; reducing minimum driving age to 16; and use of social media to gauge views.Twenty focus groups were held in London, Leeds, Birmingham and Clacton in September/October 2012 - 18 with young people comprising pre drivers, those who’d recently passed their test and more experienced young drivers aged circa 20; plus two groups with parents of young people in social groups BC1 and C2D. Following the focus group sessions, Aegis Media distilled the views of young people and parents into a report to be shared with organisations involved in last May’s summit to inform future discussions between industry and government on the exploration of options to reduce the cost of insurance to young drivers. The research report reflects Aegis Media’s distillation of young people and parents’ views of driving and insurance and can be downloaded from: https://www.gov.uk/government/publications/young-drivers-attitudes-to-i…. The report and suggested recommendations reflect research participant and the research agency’s distillation of issues. They should not be considered as government views. A summary of main findings is set out in this document. (Author/publisher)

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Publicatie

Bibliotheeknummer
20130696 ST [electronic version only]
Uitgave

London, Department for Transport (DfT), 2013, 4 p.

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