Toward zero deaths : a national strategy on highway safety. White paper No. 2: White paper on traffic safety culture.

This paper describes the potential role of cultural transformations in our traffic safety system as well as identifying potential hazards and recommended strategies for implementing this traffic safety paradigm. This paper estimates an annual savings of $28 billion in crash reductions and a $6 billion annual cost in implementation. The resulting cost to benefits ration of greater than 4:1 is encouraging. (Author/publisher)