Traffic risk behavior : a theoretical and empirical research. Paper presented at PSIWORLD 2011, The International Conference 'Psychology and the Realities of the Contemporary Worlds', Bucharest, 27-30 October 2011.

Risk driving behavior is a dynamic and complex reality, as demonstrated by the increasing number of auto accidents and various approaches that have attempted to explain the risk behavior of drivers in different ways. In this study it is proposed to operationalize the concept of risk behavior in traffic, based on an analysis of literature and continuing with content analysis of representations made by drivers. Risk behavior is associated both with contextual variables and structural ones, involving a cost-benefit ratio. (Author/publisher)