The regional transportation authority in Greater Vancouver (TransLink) is one of the few organizations in North America that has continued to increase transit riderhip since the 1990s with ridership growing 48% between 1990 and 2005. This paper outlines how transit agencies can be creative in working with their customers and communities to substantially increase transit use and build long-lasting partnerships through innovative programs. This paper highlights the development and implementation of TransLink's Universal (U-pass) Program for more than 65,000 full and part time students at Simon Fraser University (SFU) and the University of British Columbia (UBC). Further, this paper also outlines the development and deployment of TransLink's OnBoard Program and its most successful initiative, the Employer Pass Program. The Employer Pass Program has worked successfully with over 180 employers to meet employers' and employees' transportation needs, Finally, this paper highlights the development of Canada' first Community Pass Program, which is targeted to residents of sustainable communities being built at both UBC and SFU. For the covering abstract of teh conference see ITRD number E211521.
Samenvatting