Samenvatting
Transport Direct is Britain's online journey planning service, covering travel by car and public transport. A key objective for Transport Direct, in its first two years of operation, was to increase the number of people using the service. This paper tells how usage was increased by developing services that could be embedded in external organisations' web sites and by forging relationships with third parties. Transport Direct's work with third parties also represents a strategic step towards positioning transport information alongside destination and travel information (the reasons for travelling) rather than simply creating a standalone, transport mode-focused information source. For the covering abstract see ITRD E134653.