Transportation attitude survey for modal-split forecasting as part of long-range transit planning. Presented at the 53rd Annual Meeting of the Highway Research Board, Washington, January 1974.

The primary purpose of this survey was to provide input to a modal-split model designed to determine patronage of a future regional mass transit system. The survey suggested that community interaction accomplishes two objectives: publicizes the potential of public transportation in an automobile oriented community and provides researchers with an initial measure of the market for captive and free-choice transit.