Mobility Management measures generally try to play on every day mobility behaviour; it has shown evidence however, that especially the long-term mobility decisions influence our daily travel demand. Emphasis therefore hasto be put on strategic elements in accessibility planning and location choice. The interactions between territorial structure, transport offer and the processes of location choice have to be taken in account in integratedland-use and transport planning. Recently some interesting knowledge and experiences have been generated by a French-German co-operative research project on rail oriented urban development (Bahn.Ville): Examples of successful realisations in urban renewal at railway stations and transport offerimprovements as well as their impacts on travel behaviour will be highlighted. The Bahn.Ville project, in a second phase, seeks to make value of the scientific findings in practical realisations - a reference line in the Lyon region will be accompanied in integrated landuse and transport measures. Accessibility planning methods and location choice strategies are at the heart of this concept. In addition, a European research project funded by the Marie- Curie program, TRANSFORMES, enabled to clarify regional strategies and local implementation in integrated land-use and transport planning for cross-border city regions. Additional practical experience in sitedevelopment and location choice for public and private equipment can be given from the point of view of a professional consultant in regional public transport. Innovative methodologies in accessibility planning will complete this contribution. The problems to measure and represent accessibilitywill be discussed. Examples for multimodal travel time estimations for origin-destination relationships as well as modal split estimations for given locations will be presented. Attention will be paid to possibilities andconstraints in representing the indicators of accessibility in geographical information systems. Perspectives are expected for fostering innovativemethods as precious basics for successful planning processes. For the covering abstract see ITRD E135582
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