In the National Traffic and Transport Plan (NVVP) (2000) the Dutch Department of Transport, Public Works and Water Management has developed a plan to deal with this predicted transport growth while enhancing safety and quality of life. This plan states furthermore that it is not the government that determines whether and how people travel. The government provides the infrastructure and helps steer the community impact of mobility. By doing that, the government needs a good insight in peoples drives to travel and their perceptions on mobility. The Transport Research Center (AVV) carried out a segmentation study. A representative sample of 1,800 Dutch citizens were questioned. This paper explains the way different groups perceive and experience mobility and the way they look at new technologies on traffic and transport. There are 5 different groups of people in the Netherlands, which are distinguished by their perspectives on mobility and the way they experience mobility. These groups are called: The Goal-oriented, The Conscientious, The Achiever, The Compliant, and The Pleasure Seekers. Together, these groups form an instrument called Mobility Perceptions. The instrument Mobility Perceptions adds creativity in making (new) policies, offers ideas for communication on policies, and stimulates the often technical orientated policy maker to take the human factor into account. For the covering abstract see ITRD E126595.
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