Samenvatting
There are two main methods for pre-testing publicity material, namely the AdKom-method and the CD (Creative Development). The CD method is in fact a derived AdKom method. Both methods are described.
There are two main methods for pre-testing publicity material, namely the AdKom-method and the CD (Creative Development). The CD method is in fact a derived AdKom method. Both methods are described.
Schiedam, Instituut voor Psychologisch Marktonderzoek IPM, 1975, 4 p.
Deze publicatie behoort tot de overige publicaties die we naast de SWOV-publicaties in onze collectie hebben.