U-Pass at the University of British Columbia: lessons for effective demand management in the campus context.

Using the new U-Pass Program at the University of British Columbia as a case study, this paper provides an analysis of the conditions and strategies necessary for effective transportation demand management in the university and college campus context. Following several years of incremental changes in travel behaviour, a mandatory universal transit pass (U-Pass) was introduced at UBC in September 2003, generating a fifty percent increase in transit ridership and a twenty percent decrease in single occupant vehicle traffic. Drawing on TDM theory and travel behaviour data from the literature, the paper examines the factors contributing to the success of the U-Pass, including demographic data, transit and transportation facilities, and campus housing and land use. The paper places special emphasis on parking policy and regional planning obligations and objectives. For the covering abstract of this conference see ITRD number E211426.