Understanding public attitudes to road user safety.

Musselwhite, C. Avineri, E. Susilo, Y. Fulcher, E. Bhattachary, D. Hunter, A. & Stockley, R.

This report provides the Department for Transport (DfT) with an in-depth understanding of how the public engage with the issue of road user safety. The research used qualitative methods and brought together the views of a wide range of adult road users. Specifically, a deliberative approach was used to explore the public’s insights, perceptions and conceptualisation of road user safety and to go beyond their top of mind responses. A total of 240 participants were recruited in 4 areas across the UK (United Kingdom – Bradford, Glasgow, London, north-west Wales). In total, each area had six groups of ten participants. Group composition was based on a life-stage and attitude to road user risk. Each group was reconvened three times in the spring of 2009. (Author/publisher) This report may be accessed by Internet users at http://www.dft.gov.uk/pgr/roadsafety/research/rsrr/theme5/

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20101460 ST [electronic version only]

London, Department for Transport (DfT), 2010, 114 p., 32 ref.; Road Safety Research Report ; No. 111 - ISSN 1468-9138 / ISBN 978-1-84864-051-1

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