Large urban areas are major tourist destinations. As gateways to different areas they are a popular destination for tourists, especially for international tourists. Urban areas are aware of the economic impact of tourism, and are seeking to develop their tourism offers. In this context, the question of mobility in towns is of paramount importance in developing the influence and reputation of urban areas: their attractiveness is measured not only by the fame of their monuments or the events that are organized there, but also by the ease of travel to and within the towns. This document looks at urban mobility services aimed at individual tourists, focusing in particular on public transport provision. What are these services? What communication strategies are implemented to make people aware of them? What fare system applies? The publication seeks to answer these questions on the basis of a panorama of 26 French urban areas, whose practices are put in perspective with the experiences of fifteen or so European urban areas of comparable size. (Author/publisher)
Samenvatting