Policies aiming to increase the sustainability in urban transport often face the problem of overcoming unsustainable behavior patterns that are principally centered arround the car and largely dominated by routine based mode choices. Social psychology offers a series of persuasion techniques that are able to strengthen the impact of community based Travel Behavior Change programs such as the TravelSmart programs currently conducted in some of Melbourne's inner suburbs. This paper presents selected results of a small-scale pilot test where combinations of persuasion elements were tested in eight different treatment groups while controlling for a number of socio-demographic variables. The paper also addresses thc issue of evaluating a community-based TravelSmart intervention by means of a before and after travel survey. Selected results are presented from the before travel survey conducted to evaluate a larger TravelSmart field test, whereby special attention is drawn to the factors that enhance the response rate. (a) For the covering entry of this conference, please see ITRD abstract no. E211903.
Samenvatting