Tempting from the beginning Marketing communication during the process of planning of public transport facilities Marketing communication is an evident part during the process of planning of public transport facilities, like tramways and bus lanes. Intention of this paper is to show transport authorities and companies the do's and don't regarding this marketing tool. Besides costs and time especially image affects attractiveness of public transport. Already during the construction of a new line, its image is being established. If there are many opponents against it, and the authority or company neglects their objections, it will be very hard to make a success of it afterwards. There are various ways in which marketing can help to reduce opposition against a new public transport project. Marketing communication at the right moment and with the right. (Author/publisher)
Samenvatting