Road Safety; how to ensure that avoidable accidents no longer occur. In Dutch road traffic there are victims of road accidents that are avoidable. This means, avoidable if we were to carry out measures of which the expectation is justified that they will reduce the number of victims (considerably) for socially acceptable investments. Such measures have been listed in the SWOV publication ‘Towards a sustainably safe road traffic’. In order to ensure that avoidable accidents no longer occur, we will have to redesign all elements of the road transport system (human, road, vehicle). This involves switching from a system that has gradually developed by adapting to the growing demand for traffic space, to a planned system in which safety is a design prerequisite. This means that the necessary financial means must become available and that there must be an adequate governmental organisation that watches over the implementation.
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